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Get Writing to increase your market presence

Writing articles is one of the best and most effective ways of promoting your business and is a low cost marketing tool to drive new business to your product or service.

To get started writing articles to establish your brand, expertise and attract new business follow some simple easy to do steps.

1. Share your knowledge and avoid writing in a hard sell manner. When beginning to write an article, your topic should be about what your potential buyers will find interesting.

It pays to do market research. Before you begin you should:

• Review trends in your market, what people are buying and why.
• Find out what changes are occurring in your field and why.
• Best yet, utilize your own clients feedback. Do you have questions and comments that occurred regularly? Write the article directed to the client and their needs, Answer common questions and concerns, help them solve a problem, empower them with knowledge and help them make wise choices.

Also, your readers i.e. your potential new clients, will find your material far more interesting if you tell them something they don't already know. Present articles that are easy to read, and unique to your brands writing style and messaging.

2. Credibility is one of the hardest things to establish both online and off. By writing articles that are well thought out and interesting, you will begin to build a relationship with readers. By building this relationship with the reader they will come to trust you and thereby you will establish your knowledge and expertise in your industry. Once you have established this, they will buy from you.

3. Submitting articles is also a low cost - low risk way to increase your ranking in the search engines because you are linked to high traffic sites and the search engine robots will judge you and the quality of your outside links as creditable. You will also earn page rank by having creditable websites with your web site link pointing to you. These outside links pointing to you are called "referrers" . Another benefit of articles with your website address included is when the search engine robots "troll" the site that your article appears on and see's your link it will follow those links back to your site and troll your pages.

4. Submit your article to-

• Article directories are a great place to submit articles.
• You can use article lists that accept articles,
• Submit to sites that accept articles on your topic such as online ezines, newspapers,and guides.

The way to find sites that accept articles on your topic is to do a search in the search engines.

Perform a search on your topic plus the key words "article submission" or " your industry name guide - newsletter or resource.

When you find sites in your topic area, evaluate them carefully. Do you find their information of quality and relevant? Do you see your competitors there or similar or complementary business?

If not, don't submit to them. What this means is that if the information is not relevant, looks as though it is just a link farm of articles and not relevant to your business you will not gain potential new clients, establish your creditability and brand and that you have defeated the objective of writing your article.

If you find the information to be of good, quality articles, then submit to these directories, lists or ezines. Remember, your first impression is made in the first few seconds and you don't get a second chance. So, go for quality and not quantity.

When you find the places where you would like submit to, you have a higher chance of your article being accepted, by following the published guidelines of the sources that you are submitting to. Do your due diligence by knowing the who, what, where and how to submit to directory, list or online ezine.

Beginning places you can submit your articles:

http://www.goarticles.com

http://www.ideamarketers.com

http://www.articlecity.com

http://groups.yahoo.com/group/article_announce

http://groups.yahoo.com/group/Free-Content

3. Write regularly and keep it fresh. When your articles appear on a regular basis in venues and sources that your target market is reading, you will be well on your way to meeting the objectives of utilizing article submissions as a low cost marketing tool

Write about things that people want to read about, and your return on your time investment will be well worth the effort.