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Resources - Tips - Articles - Information for
Internet Marketing - Website Optimization -

Within our resources section you will find a selection of links to helpful information, tips as well as sources for services to help save you time and money.

News

Scrapers What is a scraper and should I be concerned?

In a nut shell this is when you on your site have valuable rich content & information, The "scrapers" then copy your information from your website.

Used for Advertising Sites - Some of the content from scrapped sites are used for and post it to a website that features a lot of PPC or pay per click ads. They will most likely have a highly targeted page with just information about that particular topic to drive its rankings to the top of the organic search field with the hopes of driving their PPC revenue.

While there are many good sites that use PPC ads on their site for additional revenue streams, it is really easy to tell if a site is just about the click revenue or actually providing information which you or your customers are looking for.

If you find you have been scrapped for this purpose (ppc revenue), you can notify their hosting company, if they are featuring adsence, or major affiliate services, you can notify them as well as to your content being scraped, and they will more than likely, remove their ad's from the violators website. This would then discourage them from using scraped content because once caught, their revenue stream could be adversely affected by major players cutting off their revenue sources.

Why it should concern you or businesses: not only is their the potential for having your content and materials scraped/ and used with out permission, this sort of behavior can dilute your market presence, they could re purpose your information for their own benefit or services, they can also copy your propriety information, and store the information in a database for other not so nice activities,

If you fall victim to this there are a few precautions that you should take:

• Post your website terms and conditions specifically prohibit unauthorized access or downloading of data using any computer program
• clearly identify the terms and conditions of use on each web page containing valuable data or provide an obvious link to a web page
• utilize your meta tags, robot.txt files to help you deter these activities
  
  
  Tool: See if your content has been scrapped: at Copyscape.com

Link Building Tips

Think like a user when building links. When creating links make your link exchanges look like they are acquired the natural way. Place your links in relevant to your content where search engine expect them to be in the page copy or in a sidebar possibly or place them pointing to pages that is also relevant to your topic. Do not stuff your link with keywords.

Think about why you are linking to the sites you like. Is it that the site provides online tools, interesting information or tutorials? Use the reason why you would link to someone, and apply that reasoning to your own website to attract links.

Linking DO's

• Read and analyze the sites you are requesting links from, are they relevant or complementary to your product, service or information.

• If there is a fee involved, know the difference between a paid inclusion vs. a bought link. Paid inclusion is ok as long as the site contains rich information in relation to your topic subject and is not only a site that is run for purposes of linking ( link farm)

• Make your purpose of link placement as a way to acquire a lead or sale, think of it as a advertising click.

• Focus on quality information and content, search engines love this and so do webmasters and they will & do seek out quality links from information rich sites.

• When placing a out bound or in bound link, think about the actual link text, for outbound links, does the link text fall naturally into body content. Is the link text relative to where it is landing.
  
  Example: Joe's racing bike seats provide comfort for long rides..." where racing bike seats would be the link - when clicked it goes to a page about bike racing, or about that particular product, or a testimonial about the bike seat, etc.

• Make your own relative link network - for example, you are a wedding planner, you set up a link to your caterer, the caterer on its page provides a link to the venue's in which it has worked, in turn the venue on its special events or wedding page places a link to you as a preferred wedding cord. etc. This kind of linking works - they are all relative or complementary to each other.

• Allow customers to bookmark you.

Linking Don'ts

• Avoid link farms, sites that look like ppc link only sites, with minimal information. They can ban your site if they found you responsible for boosting your rankings, but you can always submit reinclusion.

• Forget about reciprocal links - basically they almost now carry no weight and even though they might be relative, they in theory cancel each other out.

• Do not participate in three-way or similar linking schemes - Search engines such as google have very sophisticated systems, and they have the ability to figure these methods out and could land you in the penalty box.
  
  Mind you I am not saying that you should not for example set up a three way link yourself to relevant sources. (see above linking do's)

• Don't obsess about backlinks (links pointing at you) focus on quality information / content.

• Don't use the same link text in all link placements - make each unique relative to its content or focus.

The above is a few of the points to consider when utilizing linking as one of your elements in your drive for site rankings. There are many other options and methods for link building or popularity. The basic's of this is to take care in your methods, know just as you would in life - the character of who your associating with, and your motives. If your interest is in building your reputation, client perceptions, and value, your focus should be on providing the best information, knowing your market and providing them tools and resources to make using or visiting you the ultimate user experience.

11/03 New Anti-Spam Law in effect for e-mail marketing to or from the State of California goes into effect Jan 1, 04
Click here to read

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