What's Your Top 10?

by Scott Stratten, President of Un-Marketing

Writing articles are not only one of the main techniques of Marketing and PR, they can pay off years down the road. When you write a quality article, with a "Pull & Stay" byline (explained below), it gets passed on to people exponentially. One person passes it to three people, who pass it to 5 etc...

However, the hardest part about this wonderful article is writing it in the first place! What's the topic? Where do I begin? Nothing quite like suffering from writer's block when you don't even consider yourself a writer! ;-)

One of the easiest methods I've used to get over it is to create the "Top 10" list article. Pick the need you fill, the problem you solve and write an article that would be similar to advice you would give a client. For example, when I created my Un-Marketing Teleseminar, I started with a Top

Seven list of ways to market your business without spending money:

1. Good Websites

2. Quality Newsletters

3. Helpful Articles

4. Message boards

5. Networking Events

6. Word-of-mouth

7. Referrals

This list got me over the "block" I had and broke it down to seven manageable sections. If I were to write an article on Un-Marketing (which I am now..... Well a book actually :-) I can use this list.

What is your Top 10 list that people would find useful?

If you're an accountant, why not "Top 10 Ways to get your taxes done before the deadline" or if you're a designer "The Top 10 Website Design Mistakes that can cost your business $$$". All of these types of lists position you as an expert on the topic. The local newspapers and website/newsletters publishers love them because they are short and sweet and have no fluff and bring useful information to their reader base.

In you closing paragraph include a good "Pull & Stay" byline meaning you say who you are, company name, and something that requests the reader to pursue further action for example: signing up for you newsletter, call for more information or pass this along to a friend.

This article is brought to you courtesy of:

Scott Stratten, President of Un-Marketing,
Market your business without wasting money.
Call: (905)844-2818 or
http://www.Un-Marketing.com
Also, for bi-weekly marketing tips and techniques
sign-up for the Un-Marketing Newsletter!
Email subscribe@un-marketing.com or go to
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